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Eva Lorenzotti is the mentor on Lifetime's reality competition series "Project Accessory."

Hailed as a "mail-order magnate" by Time and "One of the 10 Most Stylish Women in Fashion" by Vogue, Eva Lorenzotti single-handedly redefined the business of direct marketing to the affluent consumer with the first mailing of the Vivre catalog, which featured two European luxury brands. Her direct marketing adventure, a glossy, oversized catalog beautifully photographed and intelligently presented was specifically
Eva Jeanbart-Lorenzotti in "Project Accessory"
Eva Jeanbart-Lorenzotti Project Accessory
targeted to affluent shoppers, a demographic until then overlooked by the direct marketing industry.

A Crain's "40 Under 40," a finalist for 1010 WINS' "Tomorrow's Newsmakers" and the Ernst & Young Entrepreneur of the Year Award, and a member of YPO International, Lorenzotti's business acumen was honed as an investment banker with the mergers and acquisitions department at Lazard Freres, which she joined after receiving a B.A. from Barnard College.

Born and raised in Switzerland, Lorenzotti's deep familiarity with the European culture and her multilingual command of five languages, have uniquely positioned her at the center of the rapidly evolving international luxury market.

Eva and her husband Lorenzo Lorenzotti reside in Manhattan with their two children, Allegra and Amedeo.


Birthplace: Switzerland
Husband: Lorenzo Lorenzotti

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