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"Nathan for You" is a comedy series on Comedy Central starring Canadian writer-comedian Nathan Fielder ("Jon Benjamin Has a Van," "Important Things with Demetri Martin").

What makes Nathan Fielder one of the most unconventional minds in the world of business? Each week this sweet, smart, but occasionally misguided young man visits real, small businesses and implements humorous, unique marketing campaigns. Armed with a business degree and drawing from his limited life experiences, Nathan gives
"Nathan for You" (TV show) star Nathan Fielder
Nathan for You (TV show) star Nathan Fielder
advice to real people and struggling businesses. Thinking that his business background gives him carte blanche to help real businesses and people in all walks of life, Nathan's unorthodox approach usually does more harm than good. Nathan is to small businesses what Gordon Ramsay is to floundering restaurants. Only much much worse.

In this docu-reality comedy, Fielder uses his business degree and life experiences to help struggling companies with strategies that no traditional business consultant would dare to attempt. From getting buzz for a yogurt shop by introducing a controversial flavor, to helping a taxi company reinvent the cab ride, or finding a legal way for a gas station to charge $1.75 per gallon and still make money, Nathan goes as far as it takes to make his ideas come to life. But because of his unorthodox approach, Nathan's sincere efforts to do good often draw real people into an experience far beyond what they signed up for.

In the first episode, Nathan sets out to drum up attention for a yogurt shop owner by creating a new flavor that's sure to be talked about. He also devises a scheme that allows a pizzeria to guarantee delivery in eight minutes or less. And Nathan field-tests his theory that confidence, not intelligence, is the key to success with an elaborate experiment involving a 7 year old, a jerk, and a turtle.

Season 2

This season, Nathan ups the ante with some of his most ambitious ideas to date. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to convincing a pet store to market at a pet cemetery by advertising on a gravestone, to finding a legal way to appropriate the trademark of one of the world's biggest brands by opening a coffee shop called Dumb Starbucks, Nathan goes as far as it takes to make his ideas come to life. But with his unorthodox approach to problem solving, Nathan's genuine efforts to do good often draw real people into an experience far beyond what they signed up for.



In the season two premiere, Nathan sets out to prove that honest auto mechanics do exist by having one submit himself to a lie detector test every time he provides an estimate, and helps a struggling realtor find a niche in a competitive market by taking her down an unexpected, and somewhat out of this world, path as the area's first Ghost Realtor — providing guarantees that the homes she shows are free of any and all supernatural entities.

Season 3

In the third season, Nathan attempts to start a nationwide fitness craze, help a hotel cater to sexually active parents, and pull off the most astonishing life transformation ever to be broadcast on television. With his unorthodox approach to problem solving, Nathan's genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.

In the Season 3 premiere, Nathan helps a struggling electronics store compete with a big box retailer. But when his plan goes sour, he's forced to pursue legal action.

"Nathan for You" is executive produced by Fielder, Michael Koman ("Important Things with Demetri Martin ") and Dave Kneebone ("Jon Benjamin Has a Van"). Jim Sharp and Jack Herrguth are the executives in charge of production for Comedy Central.



NATHAN FOR YOU: FACTS

Network: Comedy Central
Genre: Comedy
Runtime: 30 mins.
Premiere Date: February 28, 2013
Seasons: 4
Production Companies:
Absolutely
Blow Out Productions
WDM





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'Drunk History' and 'Nathan for You' Return for Season 2 — Premiering Tuesday, July 1, the former Comedy Central series kicks off with guest stars Lisa Bonet, Terry Crews, Tim Heidecker, Jordan Peele and Weird Al Yankovic, while the latter ups the ante with some of Nathan's most ambitious ideas to date. Read more...
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SEE ALL "NATHAN FOR YOU" NEWS


 
 
 
Got Nathan for You spoilers? What did you think of the last show?

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