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Stefani Greenfield in "Launch My Line"
Stefani Greenfield Launch My Line
Stefani Greenfield from "House of DVF" stars in the E! reality series. She is the DVF Creative Brand Director. She was previously one of the judges on Bravo's fashion design competition series, "Launch My Line."

With a degree in mass communication from Tulane University, Stefani Greenfield had always planned to become a copywriter or a lyricist. Despite those aspirations, people couldn't help but note what she was wearing, always mixing vintage pieces with the good stuff her Grandma Bunny would buy her from the 3 B's (Bergdorf's, Bonwit's, and Bloomingdale's), and anything else from denim to rose cut diamonds. Greenfield would invariably combine uptown chic with downtown cool so effortlessly, enviably, and repeatedly, that she could no longer ignore the constant refrain she kept hearing from friends, acquaintances, and even strangers, "Oh, my God! I would die to shop in your closet!"

Greenfield's break came in 1989, when she was hired as an assistant to the Vice President of Donna Karan's new DKNY collection. After rising, in five years, to head DKNY Jeans, the fastest growing division in the Karan empire at the time, Greenfield moved to ESPRIT where she was Vice President in charge of Merchandising and Design. But, for 27-year-old Greenfield, corporate America started to feel less challenging and more like something sticking to the heel of her Manolos.

Satisfying millions of knowing shoppers by realizing her dream of "The Ultimate Closet," Greenfield launched SCOOP in 1996 with her partner Uzi Ben Abraham. So trailblazing was their concept of gleaning the best of high and low fashion, ready-to-wear with undiscovered talent, the cleanly tailored with the sensual bohemian, all layered to entice a whip smart urban customer (the one everyone who loves to shop believes he or she is), that SCOOP became a phenomenon, and now includes 14 stores nationwide.

For all its success and influence, SCOOP fueled Greenfield's branding passion. Routinely quoted in fashion and trade publications, featured in magazines and honored in her field, as well as a frequent guest on "Today" and other television shows, Greenfield is now beginning another chapter in her career.

With the formation of My Next Act, her consulting company, focusing on fashion and entertainment, Greenfield is ready to build and market new brands, starting with Curations, a show and clothing line that will premiere on HSN in March of 2009. Adding to her "Ultimate Closet" legacy is her next mantra, "Luxury has no tiers, and cheap is no bargain."

Greenfield is co-founder of Love Heals, The Alison Gertz Foundation for AIDS Education, and is actively involved in both OCRF (the Ovarian Cancer Research Fund) and Baby Buggy.

She is happily married to financial investor Mitchell Silverman, and they have a two-year-old daughter, Theodora.

'Girls Rule' for 'Project Runway' exec producer Meryl Poster
Sightings ...

Diane von Fürstenberg in "House of DVF" E! Greenlights 'House of DVF' Season 2 — Starting production during New York Fashion Week, the sophomore season of the E! reality series will follow Diane von Furstenberg as she continues to build her empire and offers a new generation of young women the unprecedented opportunity to be mentored by herself. Read more...
Stefani Greenfield in "Launch My Line" 'Launch My Line' to Premiere in December — The premiere of Bravo's new fashion competition series will follow part one of the "Top Chef: Las Vegas" season finale on Wednesday, December 2. Read more...
"Launch My Line" contestants Bravo Unspools the Cast of 'Launch My Line' — Premiering Wednesday, September 16, the new fashion design competition series features acclaimed designers, twin brothers Dean and Dan Caten of DSQUARED2 as hosts, and fashion notables Stefani Greenfield and Lisa Kline as judges. Read more...

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Who is Stefani Greenfield dating? What do you think of Stefani Greenfield?

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