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"Supermarket Superstar" on Lifetime is a reality competition series, hosted by Stacy Keibler, that gives everyday Americans the chance to prove they have the next great product consumers will love.

Do you have what it takes to be the next Mrs. Fields, Orville Redenbacher or Chef Boyardee? Then you may be a "Supermarket Superstar." The series gives undiscovered food entrepreneurs their chance to shine among the big brands in the highly competitive food industry. Almost anyone can cook a great meal, but this is the first food competition show that provides a platform for individuals that can change the way millions of Americans shop and eat.

Each episode follows three home chefs as they pitch their product concepts to titans of the food world for the opportunity to have their creation launched nationally in a major grocery chain. Chef, vintner, TV host and specialty foods pioneer Michael Chiarello; cookie mogul Debbi Fields of Mrs. Fields Cookies; and branding expert and food product visionary Chris Cornyn serve as the series' mentors to share their expertise with the contestants as they prepare their products for mass production. With the help of Chef Chiarello and research and development chef Andrew Hunter, the hopefuls must refine and perfect their recipes to impress targeted focus groups of real-life consumers to make it to the checkout line.

The surviving contestants must then create professional packaging to present their product to Tom Dahlen, the supermarket buyer for The Great Atlantic & Pacific Tea Company (A&P), who will determine the winner of each episode. The last cook standing will be rewarded $10,000 in prize money and $100,000 worth of product development from DINE Marketing and Mattson (the largest independent food and beverage innovation company in the country) to create professional samples of their products. For the Supermarket Superstar finale, three winners from the season will be invited back to compete for the grand prize by presenting their product to A&P CEO Sam Martin, with the hope their dream will be realized when their product is launched in A&P supermarkets and their affiliated chains nationwide.

"Supermarket Superstar" is produced by The Weinstein Company ("Project Runway") and All3Media America ("Undercover Boss"). The series is executive produced by Bob and Harvey Weinstein (co-chairmen of The Weinstein Company), Meryl Poster and Barbara Schneeweiss of The Weinstein Company, Stephen Lambert, Eli Holzman and Aaron Saidman of All3Media America, Rhett Bachner of B17 Entertainment and Rob Sharenow, Gena McCarthy and Stephen H. Schwartz of Lifetime. Michael Chiarello also serves as an executive producer on the show.


Network: Lifetime
Genre: Reality
Runtime: 60 mins.
Premiere Date: July 22, 2013
Seasons: 1
Production Companies:
The Weinstein Company
All3Media America

"Supermarket Superstar" host and mentors Stacy Keibler to Host 'Supermarket Superstar' — Premiering Monday, July 22, the new Lifetime reality competition series follows home chefs as they pitch their product concepts to titans of the food world for the opportunity to have their creation launched nationally in a major grocery chain. Read more...

Got Supermarket Superstar spoilers? What did you think of the last show?

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